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The 1970s

Earth tones and the long summer

❋ · ❋ · ❋

From the curator

Take your time - every card in this room has its own hour.

Colour photography has taken over completely. The palette warms: mustard, ochre, burnt orange, that peculiar seventies brown. Cars in the foreground of every view have a lot to answer for.

Postcards start to feel casual. Ballpoint replaces fountain pen. Messages get shorter, more telegraphic - you’re on holiday, keep it brief.

Yet volumes are still huge. This is arguably the last decade in which most travellers, most of the time, sent a card home.

Stylised The 1970s postcard
The 1970s · in the style of the era

On display

0 cards

Opening the cabinet...

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